Social-MediaTreasure Hunt: Find D MultiCulti treasure

During the festival, CID wants to engage the volunteers and the guests of the festival in a treasure hunt that will last for 3 days. The treasure hunt will encourage the participants to discover what is there in the camp and to get to know as much as possible about the whole philosophy that the D-Festival wants to promote. The tasks will be designed in a way that will prompt the participants to get involved in other organisations´ activities, to learn more about the festival, to give a new life to recycled materials, to learn a new skill, etc, making a whole between the activities of the NGO section, festival activities and performances and the food and drinks stands present.

From all the tasks the teams would have to post photos online with hashtags of CID and DFest that will raise the visibility of the festival, but also the visibility of their photos would be considered as the criteria for the winning team. The teams will be consisting of 5 people.

We intend to use the MultiKулти app in order to deliver the tasks of the treasure hunt to the participants. Once they install the app, they will get a notification to register the team and the first task, and then a new task every 2h.

The winner of the treasure hunt will be decided based on (1) completing all the tasks and (2) getting as many likes as possible on Facebook.