Throughout the 1970’s Ali established a formidable reputation in Mali as a unique solo artist. He pioneered and perfected the adaptation of Sonraï, Peul and Tamascheq styles to the guitar. He remained uncompromisingly wedded to his traditional music, refusing to ‘’go commercial’’. His songs celebrate love, friendship, peace, the land, the spirits, the river and Malian unity; all expressed in dense metaphors.
Since then he has undertaken extensive tours of Europe, U.S.A, Canada, Brazil and Japan and has recorded a further five albums for the label, including ‘The River’, ‘The Source’, and the GRAMMY Award winning ‘Talking Timbuktu’, a collaboration with Ry Cooder which served to confirm Ali’s status as an artist of international repute.